Marketing Campaign ROI Spreadsheet, Return on Ad Spend Calculator (XLSX + ODS)
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Buy 3 or more, save 20% from this shop
- 1 ZIP download · XLSX, ODS, TTF, TXT, ZIP formats · 2 tabs; XLSX + ODS
- Buyer protection. Corrupt or mismatched files? Full refund.
Item details
A campaign ROI calculator with three years of extra sales against running costs, and NPV and payback.
The 'ROI' sheet takes an upfront campaign spend, a discount rate, residual value and 3 years of income and running costs for a marketing campaign. A cumulative column and column chart show when the investment turns positive. Formulas return total net return, ROI %, average annual return, NPV with the built-in NPV function, IRR, and payback time in years.
NPV cell turns green when positive and red when negative.
The editable tabs are ROI: Inputs, 3-year cash-flow table with cumulative column, six results (including NPV, IRR and payback) and a column chart..
Cash flows are invented placeholders; type your own estimates.
A single ZIP contains XLSX + ODS workbook versions, Lexend, Andika OFL font files and licences, and README.txt. The Start Here tab explains inputs, calculations and how to clear the worked entries.
The workbook contains 16 formulas. Its forest green design uses coloured input cells and separate calculation cells. Unzip and install the included typefaces before opening the sheet.
Works with spreadsheet software supporting XLSX + ODS files. Digital download; no macros or external data connections.
Live charts are in the XLSX version. The ODS copy retains the input cells, working formulas and numerical summaries without embedded chart objects.
File specs
| Formats | XLSX, ODS, TTF, TXT, ZIP |
|---|---|
| Dimensions | 2 tabs; XLSX + ODS |
| Color space | sRGB |
| Downloadable files | 1 ZIP download · XLSX, ODS, TTF, TXT, ZIP formats |
| Category | Templates |
| Last updated |
What you’ll download
- zipmarketing-campaign-roi-spreadsheet-return-on-ad-spend-calcul.zip128 KB
License and usage
- Personal · $5.99
- Use the files in your own non-commercial projects: home prints, gifts, personal social posts and school work. Anything made with them can’t be sold.
- Commercial · $11.99
- Use the files in client work and in products you sell, up to 5,000 units across all products. Credit is appreciated but not required.
No license allows reselling, sharing or redistributing the original files as they are, including in free packs or AI training sets.












